Reading The Song: Prose/Poetry/Hip/Hop No. 3: Silence Sung, Erasure Written
March 26th, 2010 | Published in Florilegium, Signs, Uninvited Explanations Of Literary & Historical Phenomena
Back to how songs function as texts, read on the screen or page, sans instrumentation…
Here’s a rare modern rock song (not by Radiohead) whose lyrics are interesting to read on the screen or page—a dark pop meditation called “Amplify,” by Arpline, an impeccable indie outfit with a talent for exacting restraint and mesmeric refrains.
The progression of images in “Amplify” kills me, it’s so effective. The words build formally, setting up a pattern—”brace”/”amplify,” talking about talking/silence—that recalls Postmodern Russian poetry, wherein repetition of key words creates a terrible (”awe-inducing”) tension as you read. The words overdefine a space (they seem to say here, “sure, yeah, whatever, let’s talk about us, again”) then define it out of existence (obscure it, through overpresentation, repetition), only to allow it come back, newly sincere, passed through the fire of irony and come out the other end. The last refrain powerfully drives home the newly sincere “amplify”/”silence” dichotomy.
The theme of the song is at once simple and expansive, captured by a simple technique in a short span of words (as with André 3000’s shorter-than-average verse), employing a simple but effective structure.
Contrast the focus on one emotion in this song to how Bobby Dylan iterates out all the possibilities for the Kid to encounter and fall victim to, all the Kid’s upheavals and losses. Here, the speaker/writer has so little to say to the listener, the ex-beloved, that he must stutter out his few rhetorical questions and his one admonition (”brace yourself to hear the opposite of what you want to hear—you want to hear anything, and I offer only silence”).
The overall effect coheres into one tension, one see-saw. Prepare for nothing. Fight nihilism with a blank mind. Give up desire. It’s apophatic (all I can say is that I have nothing to say to you—which effectively says more than I can say), quasi-Japanese, and metaphorically elegant; “desire = heat” is about as far out as we venture into the deep-end of the pool of symbol; yet the effect—again flat with what comes before and after (silence, the real world, the listener’s inexorable thoughts about her own desires)—is chilling:
How can I be wrong
saying how I feel—
I feel about the world—
the feelings you want to hear?
I carry what I can for you,
leave the rest aside…
I feel the lightness of its loss.
I feel the heat that it displays.Taking time to hear
your complaints.
Can’t say no—
How can i say no?
The terrible heat
of your desire
is burning me,
is deafening…Brace, brace…
brace yourself for silence.
Brace, brace…
brace yourself for silence—That you ask me to,
ask me to—
amplify, amplify—
That you ask me to—
brace yourself for silence
if you want me to—amplifyBrace, brace, brace, brace—
Amplify.
For more on post-Postmodern sincerity (the “Protomodern,” post-carnival), see my man Mikhail Epstein, who should be in a rock band (metal), if he isn’t already:
- Epstein on quotationalism—moving through repetitions of emotions, the words of others, until a new sincere, newly-new space is created.
- Epstein on the new sincerity—what happens after Postmodernism.



