Old Font Catalogues = SCANDAL, Scandal, & More Scandal
June 30th, 2010 | Published in Adventure, Florilegium, Historica Obscura, Images, Signs, The Madness Of Lists, Uninvited Explanations Of Literary & Historical Phenomena
I think the idea here is to show you what the fonts look like laid out in newspaper headlines, &c. (And a truly lovely Q, no doubt.) But, as a potential buyer of type, I would be way more into reading the Dadaist poesy of the catalogue than ever ordering anything. Exhibits A through Zed, or approaching Zed, anyway:
That’s right, with OLD AMAZING TYPE, you can print stories about scandalous FRENCHMEN who cause MAIDEN SMILES—or tell the tales of FEARLESS YOUNG ROMANS hunting DELICIOUS ducks, with unconventionally fabricked backs…
Or go the Lovecraftian route and reveal the horrors of modernity—mechanized, occult practises; the stuff of hill-witches, complicated by disjointed phraseology and discontinuity (Lovecraft meets slam poetry meets Foucault meets W. C. Williams)—
Or just ogle NUMEROUS WOMEN—you can do that, too, with OLD AMAZING TYPE—
“Bird & club?” Whatever—you have so many options with OLD AMAZING TYPE! You can play a wacky instrument! Publish a book! Or tame a graceful beast and travel the open roads:
Or you could simply be amazed by the—
“Yo, girl—you brisk as hell…” I can hear the comeback of the saucy adjective already. (Or do I think “saucy” due to “brisket?”)
We will never know what these headlines meant to the printers who flipped past them daily. We no longer possess OLD AMAZING TYPE and so must invent its NEW SPECTACULAR equivalent, or else be satisfied with the cuttings above and their numerous physical cognates—rusted neon signs unfolding down to trash from the eaves of Gowanus warehouses and Williamsburg confectionary plants… phonography needles buried in the withered flanks of long-dead upscale haberdasher’s assistants who never could remember to look down before sitting on their settees after changing the record… curled playing cards, guides to whist… a list of copperplate fonts, its raw leather face cracking to reveal a red, card backing beneath, and some dead man’s ex libris looking down through the dark pages of the long-closed book, contemplating those NUMEROUS BRISK Dames and delicious mallards, their stockings, their stuffed livers…
Or, to say it another way: OLD AMAZING TYPE is amazing. I R inspired.











